Introducing The Sales Team That’s A Cut Above
- Apr 2
- 2 min read
2026 sees West Fraser enhancing its sales team; now it comprises Dom West, sales director UK and Ireland; Nigel Morris, national sales manager; Daniel Clarke and Daniel Andrew, senior key account managers; Mark Lewis-Ranwell, Sarah Burmingham, and Mercedes Scott, key account managers; Andy Byer, Miso Petrovich, Demetrios de Freitas, Emma Burton, and Lauren Cooper, business development managers.
West Fraser’s National Sales Manager, Nigel Morris explains, “Over the last 12 months, we have enhanced our Business Development team resource and continued to grow market share by building strong relationships with both new and existing customers, even though we all face a challenging construction market". "
During 2026, our focus will be to continue this good work and further develop connections with regional & national developers and contractors, helping our merchant partners unlock new opportunities and drive growth. We’ll continue to work together at all levels to ensure our strategic priorities are aligned. Our business development managers are a supportive team and work well together. As the market begins to recover, we’re committed to making sure all our customers are well placed to grow with it.”
West Fraser is a diversified wood product company with more than 60 facilities in Canada, the US and Europe. From responsibly sourced and sustainably managed forest resources, the company produces lumber, engineered wood (OSB, LVL, MDF, plywood and particleboard), and other products including pulp, newsprint, wood chips and renewable energy. The UK-manufactured products are FSC-certified and are used extensively in the construction, DIY and furniture sectors. The brands, SterlingOSB Zero, CaberFloor and CaberMDF, are well known in the UK construction industry and are commonly specified by architects, national housebuilders and specifiers.
Nigel concludes, “As industry leaders, we don’t only produce renowned products and operate a strong sales team; we also have an experienced technical team on hand to deal with enquiries from architects, builders, contractors – in fact anyone involved in the specification or use of West Fraser’s engineered wood-based panels.”
For further information, call 01786 812 921 or visit Uk.westfraser.com. Full contact details for the sales team can be found here: https://uk.westfraser.com/about-us/uk-sales-team