From KönigOutdoor – What Retailers Need To Consider When Selling Outdoor Kitchens

Where should a retailer begin when looking to sell outdoor kitchens?  Joanne Bull, marketing manager of KönigOutdoor, shares their insights

Which market will you target?

The outdoor kitchen market in the UK can be divided into two main categories: modular and bespoke designs. Consider the net worth and expectations of existing clients – what will they expect when it comes to an outdoor kitchen? A retailer will need to specify complementary suppliers, as the level of customisation offered by different outdoor kitchen manufacturers varies significantly. Also, the quality of materials is key if later complaints are to be avoided.

Which appliances are best in outdoor kitchens in your view?

There are many appliances – and it is horses for courses. Many clients will be serious food lovers, looking for advice on the best appliances to match their cooking style. There is a wide range of grills from Charcoal fuelled Kamado Grills that act like an oven to Gas Grills that include Rotisseries. There are also outdoor gas hobs, Teppanyakis and Pizza ovens available.

What will surround the new kitchen?

Clients often want a turnkey solution that includes features such as pergolas and interesting landscaping. Partnering with a talented landscape gardener can really enhance an outdoor kitchen design and help it blend beautifully with the surroundings. And having the right covering means your clients can enjoy their outdoor kitchens in various weather conditions.

What are the key things to bear in mind when designing an outdoor kitchen?

Designing an outdoor kitchen shares a lot of similarities with indoor kitchen design, but there are definitely some unique differences! Just like with an indoor kitchen, it’s essential to understand how your client intends to use their outdoor kitchen.

If entertaining is the main focus, don’t forget to include plenty of refrigeration and seating space. We have installed KönigOutdoor kitchens in a few projects now that have created an entertaining paradise by using separate cooking, bar and dining areas all in close proximity.

While functionality, workflow, and creating a great atmosphere are key, just like in indoor kitchens, designing for the outdoors also gives you the chance to incorporate stunning natural views.

Are there important practical considerations to think about?

Besides making sure your chosen kitchen manufacturer uses weatherproof, durable materials, you’ll also need to think about the utilities required after you’ve created your desired appliance wishlist. Most cooking appliances might rely on gas bottles, but some can be hooked up to mains gas too. Teaming up with a knowledgeable manufacturer can give you some great insights into these options. Also, remember that outdoor kitchens need a solid, level base for installation.

How is the market for outdoor kitchens today?

Homeowners are increasingly looking to expand their living spaces and enjoy more outdoor entertaining. With confidence bouncing back in our sector, we expect to see the market grow over the next five years. The rise in social media usage is helping spread the word about the benefits of outdoor cooking, making it more appealing than ever

What are the big trends in this market?

One of the hottest trends right now is creating a seamless flow between indoor and outdoor spaces. More people are integrating their indoor and outdoor areas, especially during full renovations. Using large glass panels or doors helps to really blur the lines between the two, making the whole space feel cohesive.

As more clients look to invest in their second outdoor kitchen, there's a noticeable shift toward high-quality and durable materials – think ceramic surfaces that not only offer a luxurious finish but also withstand the elements.

For further information on KönigOutdoor, visit https://konigoutdoor.co.uk/